Bok’s product range is exotic – organically and ethically sourced springbok hide bags and accessories hailing all the way from the wilds of Africa. We worked closely with Bok to develop an identity that takes a new look at the African landscape. Bold angles and unconventional orientations paired with modern typography form the core of the identity. Colour was also key for this project – we identified a colour that framed the product rather than blended with it.
We kept a close eye on the colour throughout the project, maintaining consistency in the execution of the brand, including our in-house letterpress production of business cards and swing tags. We also provided hands-on art direction for the product photography, including the construction of the diagonal horizon set.