Swing Tags – Digitally printed by Bambra in CMYK on Splendorgel 160gsm, concertina folded and drilled with custom friendship bracelet strings.
Postcards – Digitally printed by Bambra in CMYK on Splendorgel 300gsm.
Books – Digitally printed by Bambra in CMYK on Splendorgel 160gsm.
We love working with Diaz. Not only is her fashion exquisite, it always comes bundled with a rich narrative.
In this instance the narrative came in the form of a fictional diary entry that drifts back to those dream days of teen youth. Based on the awkwardly cool protagonist in a coming-of-age screen play, STATE HIGH is mish mash of an 80s/90s nostalgia where scholastic shapes meet cheeky teen rebel prints with a face full of freckles and a head full of dreams.
To design the collateral for the Autumn/Winter campaign we hand wrote the diary entry and, in combination with incredible photography by Megan Cullen and a stack of 90s teen mags, we created a collage of textures, colour and glitter. This artwork formed the basis for the swing tags (bound with a friendship bracelet), postcards and book.