Hugh Altschwager is a maker. A sixth generation farming son from South Australia’s Limestone Coast whose upbringing saw him splitting his spare time between the ocean and the workshop. It was in this workshop where he turned the land around him into simple, functional items for his home.
It was here that he turned this process of creation into Inkster Maken. Influenced by both the Australian environment and his Nordic heritage, Inkster Maken makes use of under-utilised materials to create, with a timeless Northern European design aesthetic.
When designing the identity we drew on the same inspiration – utilising his farm heritage to create a ‘cattle brand’ monogram device fused with the same Northern European design aesthetic. The simple typography for Inkster Maken was crafted in-house.
Alongside designing the identity we created the stationery for the project in-house, too. Swing tags and business cards were embossed and letterpressed on our Heidelberg Platen. The layering of these techniques reflects the layering of material and influence. The result is as simple, textural and crafted as the Inkster Maken product.