design

Profile – a new face in Melbourne’s ever evolving coffee culture – required a brand that was at once warm, friendly and approachable as well as reflecting the technical know-how, attention to detail and precision in their approach to coffee.

We created a warm and friendly bespoke script typography and paired it with a precise geometric monogram. Throughout the communications we used treated family photography, lofty clouds and starry skies to highlight the warmth in the brand. The finishes, from packaging, t-shirts and button badges through to the visual language, are vibrant, textural and personal.

The packaging design features a letterpress label, die cut to reveal the coffee varietal on an inset card. The inset card then pulls out to reveal more product information. Overall, the tactile letterpress and vibrant ribbon creates a luxe package for a premium coffee product.