design

We are enamoured with Free to Feed – a not-for-profit social enterprise realising the potential and spirit of refugees, people seeking asylum and new migrants – that sprung up right in our neighbourhood.

We worked with Loretta and Dan to create a new brand identity, that was typographically simple but also with the ability to be playful and exciting. We built a supporting graphic language with illustrations based on the underlying commonality of spices. Drawing from the mortar and pestle this spicy mixture can be mixed and remixed to form endless combinations and character.

We applied their new brand identity to packaging their spices as well as stationery, including postcards, gift vouchers and business cards – all combined with rich, intimate photography.

As part of our support to the organisation we created a fundraiser exhibition and ‘cookzine’ featuring 5 talented Melbourne illustrators. ‘Potluck’ celebrated the Free to Feed cooks through delicious food, art and community.