letterpress

Vararoha Perfumery is named after an old Sanskrit word that can mean ready to offer boons or gifts. Perfumer Prashant believes each fragrance is a gift: a quiet expression of creativity, devotion, and rebellion. We worked together to create packaging that is, like the perfumes, designed to create pause. Together, we wanted the experience of opening the box to feel like a gift.

Packaging – Letterpress printed with one ink colour each on Colorplan Emerald 270gsm, Colorplan Fox 270gsm, Colorplan Slate 270gsm, Colorplan Extracted Cuckoo 270gsm, and Colorplan Extracted Dusk 270gsm, finished with a custom die cut